Building a website is more than just adding images, information about your business, and a contact us page. Yes, these elements are important, but they do nothing to increase your traffic, convert your leads or reach your overall marketing and business goals. Having a website strategy will help you with all of these things.
A website strategy is a long-term action plan to funnel your digital content, enabling your audience to effectively engage with your business online. It makes sure that your website works well, not just looks good.
Typically, a website strategy includes website design, branding strategy, keyword research and implementation, and analytics. We share 3 vital steps to include in your website strategy creation for you to reach your brand’s main goal, and attract and retain customers.
No. 1: Set Your Goals
This one is obvious, but you’d be surprised how many forget to do it. Let’s put it this way: you wouldn’t travel anywhere unknown without a map, right? Writing down and detailing what you want from your website is like setting up a GPS for you to manage your business. It can help you highlight your business’s story, decide on what kind of content you want to offer/include on your site and identify your target audience.
No. 2: Create a Website Plan
A website plan is exactly that: a mock-up of how your website could look before setting up a domain or making your website live. Here is where website designers might come in handy. They can help you choose how your website will look, the navigation type it will have (static page or dynamic pages), if it will have a responsive or an adaptive design, and how will it fit into your budget for the project. Your website draft can also help you see what can be changed or adapted whenever you update your strategy around your site, your audience, and your business needs. By taking the first steps and working with a website developer, you will see your website vision come to life!
No. 3: Use Keyword Research Tools
We’ve all heard about SEO, Search Engine Optimization, and it’s because keywords help search engines find your website faster and help you connect with your audience more effectively. Keyword research tools like Google Trends, SpyFu, and WordStream help you see what relevant keywords you want your business to rank for. Placing these keywords in high-quality content, CTA content, and SEO areas across different pages of your website that are relevant to your audience's searches can enhance your search engine rankings. Likewise, keywords change periodically; so, make sure to check out keyword rankings on a semi-regular basis.
Your website is your digital storefront and it has the potential to attract, inform, and convert your leads. Full of Grace Marketing helps business owners build custom websites that reflect their brand, values, and vision for their business. To know more about how we can support your website strategy, schedule a free 15-min consultation with us or visit our website for more information.
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